Obviously, you don't have to be religious to be moral, and beastly people are sometimes religious.
Trust is not simply a matter of truthfulness, or even constancy. It is also a matter of amity and goodwill. We trust those who have our best interests at heart, and mistrust those who seem deaf to our concerns.
It doesn't matter much where your company sits in its industry ecosystem, nor how vertically or horizontally integrated it is - what matters is its relative 'share of customer value' in the final product or solution, and its cost of producing that value.
Most of us do more than subsist. From the vantage point of our ancestors, we live lives of almost unimaginable ease. Here again, we have innovation to thank.
A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance.
The biggest barriers to strategic renewal are almost always top management's unexamined beliefs.