In this fragmented world, with such short attention spans, you've got a couple of episodes to make an impression. And if you don't, you start to lose your audience in a big way.
I love tennis. I've played it my whole life. Loved it since the age of three. I had an injury, so from the age of 13 to 24 I didn't play much. Then when I moved out to L.A., there were so many tennis courts that I rekindled the love.
I love Jim and Pam at 'The Office.'
Boston is so laced with jerseys that you can be dressed head to toe in team apparel and no one will look twice.
