Ambient Devices develops a new generation of consumer electronic products.
The orbs create feedback loops that can influence either personal of employee behavior.
We initially targeted pager networks, which have been suffering for the last decade due to cell phone sales.
We created the ability for people to insert enterprise or personal data.
Most of us feel overburdened by information, although I would say the overloaded feeling comes more from coordinating all of the information and responding to it.
The orbs have probably sold better through catalogs because they can be categorized unlike at most stores.