The use of data for political purposes wasn't invented by Cambridge Analytica. It started when I was on the Obama campaign in 2007-2008. We invented social media strategy.
Tags: strategy, media, political, social-media

Other Quotes by "Brittany Kaiser"

Data is the most valuable asset in the world.
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Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for.
Tags: data, leave, people, work
To be honest, it's hard when you're knee-deep in the trenches of an industry to see it how others see it.
Tags: see, hard, others, you
The bigger a data set that you have, the more polls, the more surveys that you have that people undertake, the more accurate your models are going to be. That's just a fact of data science.
Tags: your, people, you, science
I was like: the narrative should be that the work that we did was never paid for so Leave.E.U., by not registering that we did that work, are the ones that should be in trouble.
Tags: trouble, like, never, work
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