Every time you work on a political campaign, half the people hate you. That's how it is.
Data is the most valuable asset in the world.
Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for.
To be honest, it's hard when you're knee-deep in the trenches of an industry to see it how others see it.
The bigger a data set that you have, the more polls, the more surveys that you have that people undertake, the more accurate your models are going to be. That's just a fact of data science.
I was like: the narrative should be that the work that we did was never paid for so Leave.E.U., by not registering that we did that work, are the ones that should be in trouble.
