As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors.
The audience for 'World of Warcraft' is a pretty committed group of players.
People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.
I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.
The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people.
Successful business leaders who have helped build institutions of lasting value - all are committed to talent and a culture of excellence. This is usually accomplished by the identification, retention, and development of great people.