A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Creativity varies inversely with the number of cooks involved in the broth.
Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.