You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.
The person who I admire most in business is Warren Buffett. He is a long-term investor and has brilliant ideas, and he sticks to them.
I would never diminish the quality of Hermes. Hermes can be an even rarer and greater quality business, if they ever wanted to work with us.
Money is just a consequence. I always say to my team, 'Don't worry too much about profitability. If you do your job well, the profitability will come.'
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It's a symbol.