We are buying stuff we know we don't need, and that is a problem we should face in design. It starts with creating an object that transports through time a valuable idea: that it can live forever.
Great design is so many things all at the same time. It is emotional, functional, and responsive. It creates an unwritten dialogue, a connection, between itself and those who experience it. It is open to interpretation yet created for a specific purpose. It creates meaning and value.
