I care about the way I look, and I want to look my best. My regime isn't crazy. For my face, it's just sunscreen because foundations and tinted moisturizers rub against my neck warmer. But I do like eyeliner, mascara, and a little color on my lids.
Everyone has different things they like in terms of board setup. The grind of the board and how it's waxed - you want to make sure that the speed of the board is right for the conditions of the halfpipe. And then there's the edges and the bevel of the edge.