An ironic religion -- one that never claims to be absolutely true but only professes to be relatively beautiful, and never promises salvation but only proposes it as a salubrious idea. A century ago there were people who thought art was the thing that could fuse the terms of this seemingly insuperable oxymoron, and no doubt art is part of the formula. But maybe consumerism also has something to teach us about forging an ironic religion -- a lesson about learning to choose, about learning the power and consequences, for good or ill, of our ever-expanding palette of choices. Perhaps . . . the day will come when the true ironic religion is found, the day when humanity is filled with enough love and imagination and responsibility to become its own god and make a paradise of its world, a paradise of all the right choices.