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Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath
,
Dan Heath
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Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America
Thomas L Friedman
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Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman
,
Rom Brafman
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H Thaler
,
Cass R Sunstein
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
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Stumbling on Happiness
Daniel Gilbert
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