The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Gut Feelings: The Intelligence of the Unconscious
Sway: The Irresistible Pull of Irrational Behavior
Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H Thaler
Cass R Sunstein
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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