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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Clotaire Rapaille
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Gut Feelings: The Intelligence of the Unconscious
Gerd Gigerenzer
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Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman
,
Rom Brafman
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H Thaler
,
Cass R Sunstein
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
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