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How We Decide
Jonah Lehrer
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If you liked How We Decide by Jonah Lehrer,
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Why we make mistakes
Joseph T Hallinan
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Gut Feelings: The Intelligence of the Unconscious
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Switch: How to Change Things When Change Is Hard
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The Upside of Irrationality
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Sway: The Irresistible Pull of Irrational Behavior
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Rom Brafman
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The Stuff of Thought: Language as a Window into Human Nature
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The Signal and the Noise
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Thinking, Fast and Slow
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Influence: Psychology of Persuasion
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The Paradox of Choice: Why More Is Less
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Nudge: Improving Decisions About Health, Wealth, and Happiness
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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