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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Joseph Jaffe

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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Jon Berry, Ed Keller

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Different Thinking: Creative Strategies for Developing the Innovative Business

Anja Forster, Peter Kreuz

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Groundswell: Winning in a World Transformed by Social Technologies

Charlene Li, Josh Bernoff

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Wikinomics: How Mass Collaboration Changes Everything

Don Tapscott, Anthony D Williams

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The Cluetrain Manifesto

Rick Levine, Christopher Locke

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Blue Ocean Strategy

W Chan Kim, Renée Mauborgne

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