"Lean thinking defines value as providing benefit to the customer; anything else is waste."
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By Eric Ries The Lean Startup
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The Leader's Guide
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El método Lean Startup [The Lean Startup]: Cómo los emprendedores de hoy usan la innovación continua para crear empresas radicalmente exitosas
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses By Er-Paperback
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"Uma startup é uma instituição humana projetada para criar um novo produto ou serviço sob condições de incerteza extrema."
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